Mirna Saad-Wirtz

I’m a UGC creator with a marketing background, and that is exactly what makes my content work for brands.

Since 2019 I have worked across marketing, from social media and performance marketing to end-to-end brand strategy. I have not only produced campaigns creatively, but optimised them with data, managed budgets and made results measurable. So I know more than how content should look. I know why it works and what it takes to perform.

Working with brands across beauty, fashion, food and FMCG has taught me to read a new audience quickly and to build content that lands exactly where it counts.

My focus is content that earns attention, builds trust and delivers results. I think like a marketer and work like a creator, and that combination is what makes UGC that does more than look good. It sells.